JET Brand Strategy and Re-Launch - JET Magazine, MYJET247.com, JET Branded Content; Melvin Young-Lewis, Chief Marketing Officer, Johnson Publishing Company, Inc., EBONY and JET Corporate Branding and Strategy

JET Unveils New MyJET247.com, Magazine, Content and Logo

JET has introduced MYJET247.com, a new multimedia website dedicated to providing a unique point of view on the latest Black take in news and entertainment.  As part of JET’s new and evolving brand strategy, MYJET247.com will offer consumers a unique experience through an array of stories, video, and branded channels that will entertain, engage and connect the audience to what’s happening now.  The new site fulfills a long awaited void in the Black community and will be of tremendous value to both consumers and advertisers.

“Earlier this year, we reintroduced the iconic JET Magazine through a new redesign and layout and are now extending our brand with MYJET247, a new digital platform fulfilling a consumer need for ‘snackable’ and credible content from a trusted source,” said Linda Johnson Rice, chairman and CEO of Johnson Publishing Company, parent company of JET. “This is another defining point in JPC history as we continue to expand our content offerings.”

MYJET247.com will include original and aggregated content.  The site will keep consumers in-the-know through JET exclusives, news stories, current events and blogs on a range of topics including entertainment, life, money and sports. Look to MYJET247.com as the go to source for examining today’s most relevant information — often missing in mainstream media.

Visitors can look forward to innovative signature content through the JET INSIDER, JET BUZZ, JET MUSIC, JET STYLE, JET VIDEO and JET PERSPECTIVES sections, where they can use interactive tools, participate in polls and comment on articles. Users can also actively participate in reader favorites such as JET BEAUTY and JET LOVE (formerly LOVE & HAPPINESS).  Contributors to MYJET247.com include national radio host Warren Ballentine, celebrity bloggers Monica Barnett, Kelley Carter, Celena Gill and entertainment reporter Miki Turner.

“Our new strategy clearly underscores how we continue to differentiate JET within the marketplace as a premiere destination for connecting Black consumers to information that matters most to them,” said Anne Sempowski Ward, president and COO. “We have repositioned JET as a brand and not merely a print vehicle to create a platform that allows consumers and advertisers to connect, interact and create compelling content.”

One example of this new strategy is the JET BEAUTY channel, featuring Expressions of Beauty, where Black women of all ages are invited to sign up and participate in an environment, called the Beauty Wall, where they can upload their photos and express  how they define Black beauty. This channel will also feature signature JET Beauties; an array of gorgeous Black women; the Beauty Columnist; up-to-the minute beauty advice from experts; and the current trends in What’s New in Beauty; where sponsors and advertisers can share their latest products, services and beauty tips, and insights from JET Beauty Bloggers. The new website has already started to attract the attention of major advertisers. Starbucks has signed on as an inaugural sponsor ofMYJET247.com.

“MYJET247 is a completely new value proposition with a distinctive brand identity for JET,” said Melvin P. Young-Lewis, acting chief marketing officer. “It is our quest to expand our brand presence and become more relevant to the Black community, specifically, Digital INFOSEEKERS, ages 21-34, as we continue to rollout MYJET247 digital products.”

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If you need expertise in strategic planning, branding, re-branding, brand identityor re-positioning your brand or organization, please feel free to contact Melvin Young - Lewis.

Email:  MyStrategyHouse@gmail.com
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