Strategy is Everything

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Showing posts with label EBONY/JET. Show all posts

Wednesday, September 28, 2011

Trey Songz Interview with MyJet247.com at the 2010 Taste of Chicago

Posted by Strategy Is Everything at 5:06 PM No comments:

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Labels: EBONY/JET, GETJETMAG, JET, MYJET247.com, Trey Songz Interview, Trey Songz JET

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ABOUT ME

Strategy Is Everything: Washington, DC, District of Columbia, United States; As Founder & President of Virtue Communications, Melvin is highly regarded for his strategic ability, innovative thinking, creative insights and innate ability to bring vision to reality. He has served as a Chief Marketing Officer, VP of Marketing & Brand Leadership, Corporate VP and Chief of Communications & Digital, Head of Strategic Marketing & Communications, Director of Marketing (TIME) and Brand Manager (Walt Disney Attractions) to name a few. Clients have included Sephora, MTV Networks, NY/NJ Microsoft, Cook Ross Inc., Johnson Publshing Company Inc., Uniworld Group Inc., Gilbreath Communications, OnWheels Inc., and SHIRE Inc., to name a few. He earned his MBA from The Pennsylvania State University and BBA in Marketing from University of Houston, Main Campus. To contact Melvin Young-Lewis about strategic planning, strategic branding, marketing, communications and digital strategy as well as speaking engagement opportunities, please email him at mystrategyhouse@gmail.com

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▼ 2011 (11)
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  - Once Homeless To Building A Soap Business Company
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Professional Executive and C-Level Consulting Experience

Melvin P. Young - Lewis brings more than 20 years of general management, strategy, branding, advertising, communications and digital expertise across a variety of industries. He’s a strong critical thinker who can see through the business challenges and immediately visualize marketplace opportunities. In addition to his unique ability to blend strategic thinking and creativity, he has leveraged his exceptional operational skills to launch and reposition brands and build new departments from the ground up at fortune 500 companies. He continues to develop and implement business plans, domestic and global advertising campaigns and digital and social media strategies to target and attract new audiences and to help expand into brands and corporations into new and untapped markets. Under his leadership, he has increased revenue, profitability and market share while building brand equity and market leadership in competitive environments. Melvin’s proven success in building businesses across a wide range of industries and market segments is a testament to his ability to drive market growth. He approaches the discipline of strategy and marketing with a precise understanding of the evolving media landscape and audience’s changing lifestyles and behaviors. Melvin is highly regarded for his strategic ability, innovative thinking, creative insights and innate ability to bring vision to reality.

Melvin serves as Founder/President and Chief Marketing Officer of Virtue Communications and Management, a strategic branding, marketing, communications and digital strategy consultancy proving impactful and sustainable strategies to corporations, non-profits and small businesses. As the President of Virtue his clients have included SHIRE.org., Sephora, MTV Networks (Nickelodeon Franchise), Johnson Publishing Company Inc., Uniworld Group Inc (a unit of The WPP Group), Gilbreath Communications, Inc., NY/NJ Microsoft, On Wheels Inc., Abundant Life Cathedral Church, and Healthefit LLC, to name a few. Mr. Young-Lewis continues to provide strategic consulting and out sources himself as a senior executive to corporations, non-profits and small businesses. Virtue has developed strategic business plans, integrated marketing and communications plans, digital strategies, social media initiatives, advertising and media plans, creative briefs, brand identity, brand standards and guidelines, sales and marketing initiatives, pr, communications, research plans and launch corporate and branded websites.

PROFESSIONAL EXPERIENCE

Chief Marketing Officer, Johnson Publishing Company, Inc. (Ebony & JET)

Vice President, Marketing & Brand Leadership, United Way Worldwide, Inc.

Head of Strategic Marketing & Communications/Director, Gilbreath Communications, Inc.

Corporate VP and Chief of Communications & Digital, Uniworld Group Inc., a division of The WPP Group

Director of Marketing, TIME Magazine Brand, Time Inc., a Time Warner Company

Brand Manager, Disney Wide World of Sports Brand, Walt Disney Attractions, Inc.

Brand Manager, Walt Disney World Special Markets, Walt Disney Attractions, Inc.

Assistant Product Director, Children's TYLENOL Brand, J&J McNeil Consumer Products Company

Regional Sales & Marketing Manager, Frito Lay, Inc.,

Sales & Marketing, The Quaker Oats Company

HIGHLIGHTS OF BRANDED SIGNATURE MARKETING PROGRAMS

Building Community Engagement In Underserved Neighborhoods Conference (SHIRE, November 2011)

JET - Re-launch, re=positioning and re-design for JET brand new logo, brand and positioning strategy, launch of MYJET247.com and partnered with editor-in-chief in implementing magazine total redesign and layout

Ebony Education Roundtable "Making the Grade" Broadcast Program - in partnership with MSNBC and Univ. of Chicago aired on MSNBC, August 15, 2010, moderated by Tamara Hall, MSNBC

Launch – www.LiveUnited.org, United Way Worldwide, Inc.

Ford and Lincoln Mercury Brands first-ever Digital Strategy and Websites (Uniworld Group, Inc.)

Vibe Music Festival (Sponsors, Burger and Ford Motor, Uniworld Group, Inc.)

Walt Disney Attractions - Disney Wide World of Sports Brand

Walt Disney Attractions - "The Cunningham Campaign" and "Walt Disney World Millenium Celebration Campaign"

Walt Disney Attractions - Walt Disney World Theme Park and Resort Traveling Experience with original song in multicultural markets

Walt Disney World Florida Classic (Taskforce Team Member)

TIME Magazine Journalism Institute - created concept, one-week journalism institute initially targeted at Historically Black Colleges and Universities and expanded following years to all colleges and universities

Children's TYLENOL, Cold, Allergy and Sinus New Products Launch and first-ever African American and Hispanic Ad Campaigns (J&J Mc Neil Consumer Products)

City of Houston "Homecoming Celebration" for former American Idol Top 5 Finalist - LaKeisha Jones (PR, Media Relations, and Marketing)

Entertainment and Cable Symposium - Penn State University

BRANDS

Walt Disney Attractions, Disney Wide Worlwide of Sports, TIME, Children's TYLENOL, United Way Worldwide, Inc., United Way/NFL, Frito Lay, Inc., Quaker Oats, Ebony, JET, Nabisco (Grey Poupon, A-l Steak Sauce, Ortega), Sephora, Home Depot, Ford, Lincoln Mercury, USMC, Astra Zeneca, Burger King, Shell, Houston-Galveston Area Council (HGAC), SHIRE.org and Healthefit, LLC to name a few.

EDUCATION

The Pennsylvania Statue University, Graduate Fellow, MBA Marketing

University of Houston, Main Campus, BBA Marketing

Leadership New York XII, CORO Fellow and Alumni